Post by Warwick on Mar 11, 2010 4:57:14 GMT
I see that those teeth whitening ads are back, minus the annoying kid with the robot teeth.
So in a moment of boredom, I decided to see what this mom had discovered - so I clicked.
You are taken to a pseudo news website which presents you with a compelling story of how a thrifty mom solved her yellow teeth problem.
I'm only repeating this here as I've always been facinated by the way marketers (and hoax spreaders) spend a lot of time and effort to target a particular country and then completely fail to do any basic research and just assume that because we all speak English to varying degrees and of various versions, their little exercise will blend seemlessly into the target group's environment.
The white tooth story I got when clicking on the ad was about a young mom called Emily who lives in Sydney Australia. She's an elementary school teacher and has been affected by the economic downturn in Australia.
No research whatsoever. Just take an American ad and change the name of the city and believe that it will work perfectly.
She is pictured in front of a snow-cover tree.
We don't use the word Mom. (It's Mum)
We don't call them elementary schools. (they are primary schools).
And if we refer to a city called Sydney, we tend to know that it is Australia. (We even know that London is in England and that Paris is in France).
I'm just curious to know what anyone else finds in that ad when viewing it from the UK, or Holland, or Germany perhaps.
So in a moment of boredom, I decided to see what this mom had discovered - so I clicked.
You are taken to a pseudo news website which presents you with a compelling story of how a thrifty mom solved her yellow teeth problem.
I'm only repeating this here as I've always been facinated by the way marketers (and hoax spreaders) spend a lot of time and effort to target a particular country and then completely fail to do any basic research and just assume that because we all speak English to varying degrees and of various versions, their little exercise will blend seemlessly into the target group's environment.
The white tooth story I got when clicking on the ad was about a young mom called Emily who lives in Sydney Australia. She's an elementary school teacher and has been affected by the economic downturn in Australia.
No research whatsoever. Just take an American ad and change the name of the city and believe that it will work perfectly.
She is pictured in front of a snow-cover tree.
We don't use the word Mom. (It's Mum)
We don't call them elementary schools. (they are primary schools).
And if we refer to a city called Sydney, we tend to know that it is Australia. (We even know that London is in England and that Paris is in France).
I'm just curious to know what anyone else finds in that ad when viewing it from the UK, or Holland, or Germany perhaps.
